It's a Small World with GPS Handhelds
The world is becoming a compact place to live in. The emergence of globalization
broke borders and limitations. Suddenly, the world is not enough. The entry of
GPS handhelds in the market is an explicit indication that we can have the world
in our hands -- literally.
GPS handhelds are taking a critical role in our personal errands and now to
commercial needs. In the near future and like the boom of mobile phones, GPS
handhelds are set to become a necessity for survival in the urban jungle.
Light and portable, GPS handhelds can accurately pinpoint your location and time
in an instant. As evidence, mobile phones and PDAs are already GPS enabled. With
structures and systems becoming more efficient, expect that GPS handhelds to
surprise us with new variations and features that will make our lives less
complicated. All you need to do is push the button and your life will be reset
in some ways. Talk about starting over.
Looking back, the idea of using the satellite system to help regular consumers
and civilians was very hard to imagine. Today, the idea of losing GPS handhelds
and getting lost is very difficult to visualize.
Inherent in every breakthrough technology is rigid competition. Even though the
United States is the founding father of GPS handhelds, Europeans are out to
conquer the beach head of this lucrative market. Backed by their satellite
navigation system called Galileo, Europeans have the capacity to alter the
market. Galileo was designed to service the consumer needs and wants while USA
satellites were designed for military purposes. This is a very striking
difference!
With Galileo, GPS handhelds can track people and locate destinations within a
meter! To complement that, Europeans intend to sell cheaper handhelds to serve
the greater majority. New user segments are blind people, law enforcement
agencies, transport and logistics services.
The ultimate winners in the brewing battle for supremacy in the GPS handheld
category are the consumers. We can have the power and leverage to dictate prices
and our insights during product development. |
