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It's a Small World with GPS Handhelds

The world is becoming a compact place to live in. The emergence of globalization broke borders and limitations. Suddenly, the world is not enough. The entry of GPS handhelds in the market is an explicit indication that we can have the world in our hands -- literally.

GPS handhelds are taking a critical role in our personal errands and now to commercial needs. In the near future and like the boom of mobile phones, GPS handhelds are set to become a necessity for survival in the urban jungle.

Light and portable, GPS handhelds can accurately pinpoint your location and time in an instant. As evidence, mobile phones and PDAs are already GPS enabled. With structures and systems becoming more efficient, expect that GPS handhelds to surprise us with new variations and features that will make our lives less complicated. All you need to do is push the button and your life will be reset in some ways. Talk about starting over.

Looking back, the idea of using the satellite system to help regular consumers and civilians was very hard to imagine. Today, the idea of losing GPS handhelds and getting lost is very difficult to visualize.

Inherent in every breakthrough technology is rigid competition. Even though the United States is the founding father of GPS handhelds, Europeans are out to conquer the beach head of this lucrative market. Backed by their satellite navigation system called Galileo, Europeans have the capacity to alter the market. Galileo was designed to service the consumer needs and wants while USA satellites were designed for military purposes. This is a very striking difference!

With Galileo, GPS handhelds can track people and locate destinations within a meter! To complement that, Europeans intend to sell cheaper handhelds to serve the greater majority. New user segments are blind people, law enforcement agencies, transport and logistics services.

The ultimate winners in the brewing battle for supremacy in the GPS handheld category are the consumers. We can have the power and leverage to dictate prices and our insights during product development.

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